A web site is a business on its own and should be seen that way. Like with any business it must be built. Entrepreneurs love saying that… I built that company or I’m building my company. That’s exactly what you’re doing, you’re building an online company.
It’s a separate entity that has its own rules and its own way of doing things. The trick is to integrated just right into your current operations.
If you want to sell online, I can tell you that yes, you can be successful and very successful at that. But do expect to have to roll up your sleeves and put in some work. It will take time and effort to build a successful online business.
Make sure you put your efforts where they need to be. Getting a web site on the Internet is only the first step. Getting people to come to your site is where all the focus needs to be. Without people visiting your site, not much is going to happen.